Heat-pump campaigns that keep the rebate facts straight

Why heat pumps need their own campaign in Toronto

Gas is still the default in Ontario. Statistics Canada reports that in 2023, 58% of Ontario households used natural gas as their primary heating system and 18% used electricity. So most Toronto heat-pump enquiries come from people who already have a furnace and an air conditioner and are weighing a change.

Those buyers ask different questions from someone whose furnace has just died:

• Will it keep a 1920s semi warm in January?
• Do I keep the gas furnace as backup?
• What will my bills look like?
• Which rebate can I get, and when?

If your website can't answer those calmly, they'll find a page that can, and call that company.

The rebate facts we work with (as of October 2026)

Every rebate claim on your pages carries a source link and a date, and tells the reader to confirm with the administrator.

• Home Renovation Savings Program. Run by Save on Energy and Enbridge Gas with Ontario government support, it lists rebates of up to $7,500 for a cold-climate air-source heat pump and up to $12,000 for ground source, plus smart thermostats and bundled upgrades after a home energy assessment. No closure notice was posted when we checked on 22 October 2026.
• Energy Affordability Program. Save on Energy offers free upgrades to income-eligible households, including a heat-pump stream for eligible oil-heated homes described as limited-time. Oil heat is uncommon in Toronto, so we mention this only where it fits.
• National Heat Pump Rebate Program. Announced on 8 October 2026, it isn't open yet; federal pages point to a 2027 launch. We'll update campaigns when an administrator and dates are published, not before.

Ontario had no Canada Greener Homes Affordability Program agreement as of 22 October 2026, so we don't market that program to Toronto homeowners.

Who this service is for

Toronto HVAC companies that already install cold-climate heat pumps (or are trained and ready to), want a larger share of that work, and have someone who can do in-home or virtual assessments. If heat pumps are your whole business, our sister site heatpump.marketing goes deeper on that model.

What's included

1. An options page comparing a furnace and AC, a cold-climate heat pump, and a hybrid setup, written in plain language with your technicians' input.
2. A rebate explainer with current figures, dates and links, reviewed every month.
3. Housing-type pages where you have real jobs: older semis without ductwork, post-war bungalows, newer infill homes. The areas page shows where each housing type clusters.
4. Search and Local Services Ads targeting for heat-pump research and installation searches, coordinated with our LSA service.
5. A follow-up sequence for homeowners who aren't ready yet, by phone, text or email, with their consent.

Timeline and measurement

The first pages and campaigns go live in three to five weeks. Heat-pump research peaks in shoulder seasons, so autumn and spring campaigns usually outperform mid-winter ones. We measure assessment bookings, assessment-to-sale rate where you share it, and the share of heat-pump leads that stay with you instead of going to another quote.

Mistakes to avoid

• Quoting rebate amounts with no date. Programs change; stale numbers cost trust and can mislead buyers.
• Promising bill savings. Savings depend on the home, the system and energy prices. Leave numbers to your assessment.
• Advertising programs that aren't open. Announced isn't the same as available.
• Dismissing gas customers. Many Toronto homeowners will choose a furnace or a hybrid. Treat them well.

See pricing for plan levels, or call, text or email to talk through your heat-pump numbers.